Category: Around the Area

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While California is currently under a 4-tier process of reopening businesses and restaurants during the coronavirus pandemic, many restaurants in Rancho Cucamonga have adapted by expanding their dining rooms onto sidewalks, parking lots, and even streets. Thankfully, this increase in outdoor dining coincides with major air quality improvements in the city following this year’s ongoing… Continue Reading »

Virtual Ultherapy Educational Event

Join us for a special online Ultherapy event! We’re throwin’ a virtual party, and we’d love for you to come along! You’re invited to a special Ultherapy educational session to learn more about one of our favorite technologies for non-surgical skin tightening. The event is free to attend and will last about 30 minutes. We’ll… Continue Reading »

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You’re Cordially Invited to Our Patient Appreciation & Open House Event! We will be having an educational cosmetic surgery seminar by Dr. Haiavy and Dr. Tower about the newest trends in aesthetics including surgical and non-surgical proceudures. We will also have amazing injectable & laser specials the day of the event only! We can’t reveal… Continue Reading »

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  Calling all art aficionados—and selfie takers! According to the Daily Bulletin, Rancho Cucamonga’s art scene is about to take off all over town, thanks to a new city ordinance. Creative gathering places The Rancho Cucamonga City Council recently passed a requirement that new building developments in the area include a public art piece, helping… Continue Reading »

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Spring is here! Time to get moving, declutter, and let some fresh air in—and we’re not just talking about your home. Whether you are suffering from the winter blues, have put on a few pounds since the holidays, or are just ready for a fresh spring look, now is the perfect time to clean up… Continue Reading »

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It’s official: spring has arrived! With it comes longer days, beautiful weather, and a variety of great ways to enjoy and experience Rancho Cucamonga. Whether you’re visiting for a long weekend, taking a “staycation”, or simply wanting to fall back in love with your town, check out some of these great things to do, see,… Continue Reading »

5 Percent Increase Leads to Second Consecutive Yearly Gain

The plastic surgery market continues to show significant growth – two years in a row. According to statistics released today by the American Society of Plastic Surgeons (ASPS), 13.8 million cosmetic plastic surgery procedures (both surgical and minimally-invasive) were performed in the United States in 2011, up 5 percent since 2010. In addition, 5.5 million reconstructive plastic surgery procedures were performed last year, up 5 percent.

“While the rate of economic recovery in the U.S. is still uncertain, 2011 proved to be a good year for plastic surgery,” said ASPS President Malcolm Z. Roth, MD. “Consumer confidence was up, auto sales rose 10 percent, so it is not surprising that we would also see increased demand for plastic surgery procedures.”

Cosmetic surgical procedures increased 2 percent, with nearly 1.6 million procedures in 2011. The top five surgical procedures were:

• Breast augmentation (307,000 procedures, up 4 percent)
• Nose reshaping (244,000 procedures, down 3 percent)
• Liposuction (205,000 procedures, up 1 percent)
• Eyelid surgery (196,000 procedures, down 6 percent)
• Facelift (119,000 procedures, up 5 percent)

Facelifts are among the top five cosmetic surgical procedures for the first time since 2004, replacing tummy tucks. Interestingly, a procedure popular with men, chin augmentation, nearly doubled in 2011, with 21,000 procedures performed, up 71 percent. Lip augmentation also rose significantly – up 49 percent, with more than 25,000 procedures performed.

“We are seeing notable increases in surgical procedures, such as facelifts, that reflect the demands of an aging boomer population,” said Dr. Roth. “However, the overall growth in cosmetic procedures is being primarily driven by a substantial rise in minimally-invasive procedures.”

Cosmetic minimally-invasive procedures increased 6 percent, with nearly 12.2 million procedures in 2011. The top five minimally-invasive procedures were:

• Botulinum toxin type A (5.7 million procedures, up 5 percent)
• Soft tissue fillers (1.9 million procedures, up 7 percent)
• Chemical peel (1.1 million procedures, down 3 percent)
• Laser hair removal (1.1 million procedures, up 15 percent)
• Microdermabrasion (900,000 procedures, up 9 percent)

Soft tissue fillers like hyaluronic acid (Restylane®, Juvederm Ultra®, etc.), calcium hydroxylapatite (Radiesse®), and fat injections experienced some of the largest growth in the minimally-invasive market during 2011. More than 1.3 million hylauronic acid procedures were performed in 2011, up 9 percent; 286,000 calcium hydroxylapatite procedures, up 36 percent; and 68,000 fat injections, up 19 percent.

Reconstructive plastic surgery, which improves function and appearance to abnormal structures, increased 5 percent in 2011. The top five reconstructive procedures were:

• Tumor removal (4.2 million, up 3 percent)
• Laceration repair (303,000, down 15 percent)
• Maxillofacial surgery (195,000, up 125 percent)
• Scar revision (175,000, up 9 percent)
• Hand surgery (120,000, up 13 percent)

Breast reconstruction rates continue to rise, with more than 96,000 procedures performed last year, up 3 percent since 2010.

“While insurance coverage for breast reconstruction is mandated by law, continued strides to provide coverage for other reconstructive procedures has contributed, in part, to the sizable gain that we are seeing with these procedures,” said Dr. Roth. “Reconstructive surgery is a critical pillar of the specialty, and it is encouraging to see that increasing numbers of patients entrust board-certified plastic surgeons to reconstruct their bodies after disease or trauma.”

ASPS members can report procedural information through the first online national database for plastic surgery procedures, Tracking Operations and Outcome for Plastic Surgeons (TOPS). This data, combined with the annual survey sent to American Board of Medical Specialties certified physicians most likely to perform these procedures, results in the most comprehensive census on plastic surgery.

To view the 2011 National Clearinghouse of Plastic Surgery Statistics report, visit Visitors can also find information about procedures and referrals to ASPS Member Surgeons.

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