Beauty Website Launches with Giveaways, Videos

Project Beauty, a new consumer website that aims to be the “video site that answers all your beauty questions,” was launched this week, offering online users a wide range of beauty-related web content, including topics such as:
Project Beauty home page

The site’s goal is to answering consumer questions such as: What treatments work? Which don’t? How can you tell if a product is legitimate or just marketing hype?

To mark the launch of Project Beauty, the site is hosting a month-long giveaway contest called “30 Days of Beauty.” Each day from July 6, 2010 to August 4, 2010, Project Beauty will offer one prize—including a Sonicare toothbrush, Mederma Stretch Marks Therapy, and SmashBox cosmetics—per day. To win, you must join the Project Beauty Community and enter daily to win the prize of the day.

Updated weekly, Project Beauty features videos on fashion, makeup, and skincare as well as news and first person stories on all things related to cosmetic surgery. The site hosts videos, blogs, and forums.

Videos on the site include:

  • A teenager who shares why she got rhinoplasty at fifteen
  • A how to on applying perfect daytime makeup
  • A woman who talks about her decision to get a breast augmentation

Project Beauty also launched a social media campaign on Facebook, Twitter, and YouTube; to join the Project Beauty community, sign up at