Allergan ‘Latisse Wishes’ Campaign Will Contribute $1 Million to Charity

A star-studded Hollywood charity event sponsored by Botox manufacturer, Allergan Inc, had Brooke Shields, Mandy Moore, Marisa Tomei, and other big name celebrities in attendance, supporting the new Latisse Wishes campaign.

The campaign will raise money for the Make-A-Wish foundation, as well as spark interest in the new eyelash enhancement drug.

Latisse is Allergan’s latest eyelash enhancing drug, the first drug to be approved by the FDA for the treatment of hypotrichosis (inadequate eyelashes). When applied to the base of the upper eyelids, Latisse causes longer, thicker eyelashes.

It isn’t a mere coincidence that the Make-A-Wish foundation was chosen as a beneficiary for Allergan’s campaign; the superstitious tradition of “blowing on an eyelash to make a wish come true” provides a clever marketing strategy, now backed by philanthropy.

Beauty expert and participant, Anastasia Soare, enthusiastically expressed her support, saying “I constantly work to help make women’s beauty wishes come true, and now we can help children’s wishes come true through the LATISSE™ Wishes campaign.”

During the event, a $500,000 initial contribution was granted to Make-A-Wish, but Allergan is encouraging consumers to help double the donation amount by visiting and registering their support.  From now until the end of the year, the company will donate 5 dollars for each new registration, up to one million dollars.

Latisse, and other eyelash enhancements, are available at Inland Cosmetic Surgery; give us a call for more information.