Dr. Haiavy Featured in Los Angeles Times
Our own Dr. Jacob Haiavy was recently quoted in an LA Times piece about the business of cosmetic surgery making “a comeback” in this uncertain economy. When discussing patient incentives he said the following:
We used to give discounts on multiple procedures anyway, but we took it to the next level at the beginning of the year. It’s tough because 90% of what we do is elective. People have been more scrutinizing and resistant to spending money.
But as the article suggests, a strong surge in business may be nearing as cosmetic practices start offering special prices, and baby boomers consider the possibility of looking better to enhance their prospects.
President of the American Academy of Cosmetic Surgery, Mark Berman says a large part of the U.S. economy “moves with the baby boom,” so if boomers grow dissatisfied with their appearance, surgeons will see an increase in business – even in down economy. An international research group called Freedonia predicted an 8.5 percent growth rate in demand for cosmetic procedures through the next three years.
When times are especially unpredictable, non-surgical enhancements like Botox, fillers, and chemical peels are very popular choices for “freshening up” your look, but they often can’t produce the more dramatic cosmetic change a patient wants or needs. Our patients have appreciated the month-long specials we’ve offered at Inland Cosmetic Surgery, as noted by the aforementioned article:
Patients who came in for a tummy tuck got a $1,750 liposuction treatment free; those who bought two syringes of Juvéderm for $595 apiece got a third at no cost.
Deals like these have really helped us weather the sluggish market conditions, but people who need more done – perhaps liposuction, breast augmentation, or a facelift – may not want to wait any longer, which is good because the prices on those surgeries are probably lower than they had been in previous years.