A magazine called New You is scheduled to debut this month, brought to you by the American Academy of Cosmetic Surgery.
Visually stunning images and cutting-edge information will populate the pages of New You, to keep consumers informed about proven cosmetic procedures and new trends in medicine.
Each issue of New You will offer tips and features like these:
- Patient stories and photos – from consultation through recovery
- How a cosmetic surgeon can enhance your appearance with the latest medical techniques.
- How you can avoid negative results and stay safe
- How to choose a trustworthy cosmetic surgeon
The primary distribution of New You will be in the waiting rooms of 2500 practicing cosmetic surgeons. An additional 50,000 copies will be distributed to newsstands and other medical professionals.
For more information, visit newyoumag.com
Most of us in Southern California like to start the New Year on a positive note, taking stock of our accomplishments and focusing on things we could improve. If time has etched lines, wrinkles and grooves into your face, finding a solution may be near the top of your resolutions.
Have you thought about Botox?
Botox Cosmetic may be the single most popular non-surgical procedure to reduce or eliminate fine lines.
Wrinkles form gradually
Crow’s feet, lines and even deep grooves appear on our faces over the years, the result of our natural expressiveness, lifestyle habits, and the tendency to move our facial muscles in habitual ways. For instance, you may squint a lot (when you’re concentrating, when you’re worried, when the sun is bright, or when you are trying to focus your vision.) As the years go by, this repetitive motion begins to carve lines in your face and can eventually result in a permanent expression of worry or intense concentration.
We frequently notice these facial lines and wrinkles on friends and strangers alike. At times, we also find ourselves looking at someone and wondering, “Why is she so angry?” or “Why is he so uptight and stressed?” We’re talking about that vertical line that runs down the center of the forehead: one of the most obvious facial flaws, in otherwise attractive men and women.
About two years ago we reached the conclusion that to better serve the community in the Inland Empire and southern California we will need a larger facility. We therefore set out to find a suitable space. After much searching we found our home just two blocks north of our current location on 8680 Monroe Court.
This new location comes with ample parking and the privacy and comforts our patients’ desire. In addition to gaining more space for our practice, we built a state of the art surgical center named Surgical Arts of The Inland Empire. This Surgical Center is equipped with the latest technology for endoscopic surgery as well as traditional and laser assisted surgery.
In addition, being that Dr. Haiavy is a fellowship director and is passionate about teaching, the facility is built with latest video and computer technology to be able to host other surgeons for live surgery courses.
With this expansion and move we will be able to associate with other surgeons that can serve our patients as well. We will be working with some very talented surgeons:
- Cosmetic Podiatrist
- Vascular surgeon for vein therapy and sclerotherapy
- Bariatric surgeon for the Lap Band procedures and weight loss surgery
- Cosmetic Gynecologist for laser vaginal labioplasty and other procedures
You are invited to visit our new facility as we feel proud of our new home and hope to continue to serve you in the future. Please look for an upcoming open house in the near future.
Remember the old saying, “beauty is only skin-deep”? According to new research, the 
scientific truth may be quite the opposite.
Your appearance may be an accurate indicator of your health and potential after all, according to results of the study: “Perceived age as clinically useful biomarker of ageing: cohort study.”
Danish researchers measured the perceived age of twins and found that perceived age was correlated with survival; i.e. the younger looking twin was likely to live longer than his or her counterpart. Researchers also found significant correlations between perceived age and healthy functioning – both cognitive and physical.
Read More online in the British Medical Journal. Perceived age as clinically useful biomarker of ageing: cohort study.
We haven’t heard much feedback from patients regarding the proposed tax on elective cosmetic procedures, unveiled in the Senate health care reform bill. Plastic and cosmetic surgeons have publicly opposed the bill, but the patients are the ones who will likely pay this tax if it becomes law.
So what do you think? Is a tax on cosmetic surgery a proper way to pay for health care reform in the United States?
The healthcare reform bill unveiled by the Senate Wednesday night includes a 5 percent tax against elective cosmetic medical procedures, a last-minute addition that is projected to collect $5 billion over the next ten years.
Cosmetic surgeons all over the United States have made their opposition to the tax public, and societies such as the ASPS and ASAPS have organized their members to contact members of congress.
“You’d be surprised how price sensitive people are to this. It’s a tax against women and the baby boomer generation having these procedures” comments Tulsa cosmetic surgeon Dr. Angelo Cuzalina.
5 reasons to drop the cosmetic tax from the U.S. healthcare reform bill.
- Discriminatory: Women purchase almost 90 percent of all cosmetic medical procedures in the United States.
- Taxes middle class America: In a 2005 ASPS survey of people planning cosmetic surgery, 60 percent of the respondents reported incomes of $30,000 to $90,000 a year.
- Record of being ineffective: New Jersey implemented a similar tax in 2004 and it fell drastically short (59 percent) of its projected revenue.
- Distinguishing reconstructive from cosmetic isn’t always easy: the tax imposes the burden of making clear distinctions between procedures that are medically necessary and simply elective. Who will make these distinctions?
- Could promote medical tourism: Patient safety is a major priority; keeping costs down will discourage Americans from seeking risky cosmetic surgeries abroad.
A consultation with Dr. Haiavy is not an occasion that should worry you ( it isn’t a job interview) but if you prepare and come in with the right mindset, you’ll get more out of the experience.
Follow these 2 basic rules and your visit to Inland Cosmetic Surgery will definitely be worthwhile.
1. Prepare yourself with questions and an idea of your general goals.
Write up a list of questions that you personally think are important. For the patient, a surgical consultation presents a great opportunity to receive clear and specific information from a professional. This can be extremely valuable with all the conflicting information out there on the web.
2. Communicate with honesty and openness.
For both patient and surgeon, honesty and good communication are very important in the consultation and surgery process. Share pertinent information with Dr. Haiavy and he will be able to meet your needs better. There’s no reason to hide your medical history, past procedures, goals, or reasons for cosmetics surgery.
Remember that a consultation doesn’t require any commitment; afterward, you can take as much time as you need to consider your options.
Warranties on silicone breast implants have been upgraded this year. Until 
December 31st, the manufacturers will be offering up to $3500 for surgery reimbursement. In the event of an implant rupture – even ten years after your surgery – the manufacturer will cover costs like anesthesia, facility, and surgery.
Before this year, the standard warranty offered lifetime product replacement and a financial reimbursement of $1200, while the premium warranty offered $2400. Although these reimbursements have always been in place to offset the cost of revision surgery, for the patient they still carry the potential for out-of-pocket expense.
Those considering breast augmentation with silicone implants may want to take note; this may be a great time to undergo the procedure. If you have surgery on or before December 31, 2009, you’ll qualify for this special warranty.
If you want some extra insurance against the financial risks associated with implant rupture, this warranty is an excellent idea. You might also say it represents the confidence implant manufacturers have placed in the longevity of their products.
Read: What if my implant fails or ruptures?
An NBC news affiliate in Texas reports that more men are seeking cosmetic procedures because they want to prolong their careers and remain competitive in the job market. The reality is that women make up the vast majority of cosmetic surgery patients, but we could see a shift. In fact, maybe we should see a shift.
With all the image-conscious men out there spending money on designer clothes, gym memberships, and other expenditures, it wouldn’t be terribly surprising to see an increase in professional cosmetic treatments.
What’s most likely to gain popularity is skin renewal treatments. From experience I can tell you that the majority of males don’t possess a great deal of knowledge about caring for their skin and they often neglect it.
At a recent cosmetic surgery trade show, yours truly (copywriter extraordinaire), along with our human resources manager Angie, underwent a professional skin analysis using the Image Pro II Skin Analysis system, a machine very similar to the Visia Digital Skin Analysis at Inland Cosmetic Surgery.
While Angie’s skin came out clear and clean, my neglected male skin looked like a battlefield of sun damage and other imperfections. It appeared as if all those years of cheap skin care products and lack of sun protection had caught up with me. That experience prompted an investigation of different skin care products and treatments to see how I could address the problem.
I would be very surprised if I was the only male who experienced these skin problems and concerns.
Local 12 news in Ohio recently aired this story to answer the question “What is a Botox Breast lift?”
Reporters explain that while the breast lift has documented results, and Botox is considered practical and effective, the so-called Botox Breast Lift is not a cost effective cosmetic treatment people should pursue.
The most common theory behind the Botox breast lift posits that injections of botulinum type a can relax muscles and affect a woman’s posture in such a way that simulates lifting of the breasts. Dr. Mark Mandell Brown, a cosmetic surgeon practicing in the midwest, answers the question conclusively:
“Rather than spend four or five or ten thousand dollars on a breast lift, lets do $200-$300 of botox. Are we just throwing away the 300 dollars then? Yes. Is there any research to support that this would be even remotely effective? No. In reality, the tissue’s too heavy for that to happen.”
You can see the video here in the local 12 media center. To read more about breast lift surgery or botox in Rancho Cucamonga, see our website.