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Cosmetic surgery spending back on the upswing
July 19, 2009

"We used to give discounts on multiple procedures anyway, but we took it to the next level at the beginning of the year," said Jacob Haiavy, a cosmetic surgeon and medical director of Inland Cosmetic Surgery in Rancho Cucamonga. "It's tough because 90% of what we do is elective. People have been more scrutinizing and resistant to spending money."

Haiavy's own practice was down 40% between October and February compared with the same five-month period in 2007-08. These days, his business is still off, but only by 10%, thanks to the month-long specials he's been offering, like those he ran earlier in the year. Patients who came in for a tummy tuck got a $1,750 liposuction treatment free; those who bought two syringes of Juvederm for $595 apiece got a third at no cost. Although Haiavy says he cannot continue the discounts forever, he hopes that today's happy patients will result in returning patients later -- especially those who are putting off larger surgeries with "get-bys" such as Restylane.

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