Dr. Haiavy Featured in Los Angeles Times
Posted in In the Media on July 20th, 2009 by newseditorOur own Dr. Jacob Haiavy was recently quoted in an LA Times piece about the business of cosmetic surgery making “a comeback” in this uncertain economy. When discussing patient incentives he said the following:
We used to give discounts on multiple procedures anyway, but we took it to the next level at the beginning of the year. It’s tough because 90% of what we do is elective. People have been more scrutinizing and resistant to spending money.
But as the article suggests, a strong surge in business may be nearing as cosmetic practices start offering special prices, and baby boomers consider the possibility of looking better to enhance their prospects.
President of the American Academy of Cosmetic Surgery, Mark Berman says a large part of the U.S. economy “moves with the baby boom,” so if boomers grow dissatisfied with their appearance, surgeons will see an increase in business – even in down economy. An international research group called Freedonia predicted an 8.5 percent growth rate in demand for cosmetic procedures through the next three years.
